#bdfFTW – An interactive digital canvas powered by you.


Throughout the duration of the Brighton Digital Festival, the second floor windows of the Brandwatch headquarters – next to Brighton Station – will be draped with a hand-crafted LED curtain.

It will display personalized messages and designs from Twitter users around the world, as well as information about the Brighton Digital Festival and its events.

Anyone can broadcast their own message, whatever it may be, and have it displayed across one of Brighton’s busiest spots (16 million footfall per year) and broadcast across the world via webcam.


What is #bdfFTW

bdf stands for the Brighton Digital Festival.

FTW stands for ‘For The Win(dow)’, an acronym for the 11 meter long LED digital canvas overlooking Brighton Station.


How to use #bdfFTW?

Go to the website: http://labs.brandwatch.com/FTWindow/

Draw something using the 8×16 bit screen:

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Add in a few frames to create an animation:


Press ‘Tweet To Display’ and the application will generate a unique code to post on Twitter:

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Watch your image appear via the webcam or come and see it for yourself!



How it looks

The LED window display is purposefully lo-fi, a whimsical throwback to the graphical style of 70s and 80s computing. This retro approach is a nod towards 25 years of the web, one of the themes of this year’s festival.

The 8×16 bit screen allows you to create a wide range of different designs – we’ve managed to create football pitches, ducks, dancing stick men and basically everything under sun.

It can be difficult to view the LED display during the day (especially via the webcam) due to the sunlight. So, if can’t view the panels in person it may be best to save your 8×16 bit designs until around 7pm BST.


The panels attached to the window.The Brandwatch office looking particularly deadly.


Edward Snowdon’s eyes overlooking the station entrance.


Some impressive pixel art on show.


The collaborative and creative approach used throughout this project is the same driving force behind the Brighton Digital Festival and our city at large.

We’re proud of both, and happy to have a window view to it all.