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The BIG ConnectedTV Brighton Conference


4th September, 2013


£ Cost:


44-47 Gardner Street
Brighton, BN1 1UN
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Wired Sussex brings you The BIG ConnectedTV Brighton Conference: a practical guide to reaching new audiences and making money within ConnectedTV.

The BIG ConnectedTV Brighton Conference

A Practical Guide to Making Money and Reaching New Audiences within ConnectedTV
A one day conference on Wednesday 4th September at Komedia, Gardner Street in the heart of Brighton’s North Laine.


Wired Sussex brings you The Big ConnectedTV Brighton Conference.

What It Is About?

ConnectedTV is all about the merging of traditional TV formats with other multi-media platforms, such as the internet, mobile and games.

At this one day conference we are bringing together some of the industry’s most creative forward thinkers and leaders in this field.

Our speakers will inspire and educate with case studies and discussions on some of the most innovative projects to have recently hit the ConnectedTV scene, giving attendees practical skills and tangible knowledge to apply to everyday business as well as future ideas.

Who Should Attend?

Whether you’re a TV producer; an app, games or web developer; a coder; an animator; a content creator; marketer; strategic planner or project manager this event is for you.

  • If you make games, find out how to design games for a multi-platform audience
  • If you are an app developer discover the possibilities for developing new markets via TV
  • If you are a TV producer/work in TV then understand how integrating digital can widen your audience
  • If you are a web developer then see what’s already been achieved by fusing digital and TV
  • If you are a content creator then understand the ‘second screen’ dialogue that takes place as a result of TV
  • If you work in marketing, come and learn audience insights from case studies of recent successful multi-platform projects


10.00am – Welcome to the New Wild West? – Phil Jones, Wired Sussex

10.15am – Session: Creating Connected Stories – Matt Locke, Storythings

How to tell compelling stories in a Multiplatform age
10.45am – Story-telling on different platforms – Rob Barnes, The Project Factory

11.15am – Morning break

11.30 am – Session: The People Formerly Known as the Audience.

How Connected TV is changing audiences into customers, fans, users, subscribers, followers, networks, communities and participants, and what that means

  • How to Listen To What Your Audience Has To Say – Holly Goodier, BBC
  • Local Audiences Are Local Communities – Angi Mariani, MD, Latest TV
  • Mobilising Audiences for Good – Antony Mayfield, Brilliant Noise & Andy Keetch, Brandwatch

1.00pm – Break for lunch

2.00pm – How you can reach new audiences and make money with YouTube – Richard Waterworth, YouTube/Google

3.00pm – Designing Games for a Connected TV Audience – Andy Eades, Relentless Software

4.00pm – Afternoon break

4.15pm – Can Second Screen TV Content Make Money or is it Just Marketing? – Neil Mortensen, Thinkbox

5.00pm – Round up & closing note – Matt Locke, Storythings

5.30pm – Opportunities for Networking

6.30pm – Event ends



We’ve got a fantastic event line-up:

Richard Waterwrth, EMEA Marketing, YouTube at Google
Richard Waterworth
Richard heads up European marketing for YouTube. With previous roles including Director of Platform Marketing at ITV, Head of Marketing for the Extreme Sports Channel and Brand and Business Development Manager at IPC Media, Richard’s knowledge and expertise effectively traverses both the TV and online worlds.


Holly Goodier, Director of Marketing and Audiences, at BBC
Holly Goodier
Holly Goodier is Director of Marketing and Audiences at the BBC which means she is responsible for marketing, strategic planning, research and analytics across all their digital media output. She has experience in understanding audience needs and digital media use and habits and applying those insights to product development, design, brand strategy and marketing.


Matt Locke Founder & Director, Storythings
Matt Locke
Matt is the director of Storythings and was previously commissioning editor for education and new media at Channel 4. He has worked in the digital media industry for 15 years in both strategic and delivery roles at major media businesses and within cultural organisations. He set up Storythings to deliver projects that explore how we tell stories in the digital age.


Neil Mortensen, Director of Research & Planning, Thinkbox
Neil Mortensen
Neil Mortensen is research and planning director at the marketing body for commercial TV in the UK, ThinkBox. He is responsible for Thinkbox’s research and planning teams and sits on the organisation’s board. Previously Neil was director of Opera OMG UK and director of research at ITV.
Rob Barnes, Head of Development, The Project Factory
Rob Barnes
Rob has 15 years experience in the broadcast and online digital industry. He has produced and directed for all leading UK terrestrial channels and corporate. Client-facing roles with major independents include Endemol and All3Media, and coporates such as Locog, Mercedes and Fosters. As an Interactive Producer, Rob played a major role in the Digital Emmy Award winning production of the BBC website Britain from Above and most recently produced over 100 films for the Locog for London 2012 for use in venues, online and mobile.
Andrew Eades, Chief Executive Officer, Relentless Software
Andrew Eades
Andrew is CEO of Relentless Software and has built them into a significant player in the games sector, recently expanding their TV and digital activity with games for Nat Geo TV and their first self-published title, Blue Toad Murder Files. Relentless Software is probably best known for creating the very successful and BAFTA award winning Buzz franchise for SonyPlaystation, which has sold over 10 million copies.


Antony Mayfield, Founder, Brilliant Noise

Antony Mayfield

Antony is a strategic consultant, author and commentator on the web in business, society and culture. In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group. He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow.


Andy Keetch, Client Partnership Director, Brandwatch

Andy Keetch

Andy has been working with clients to provide award winning campaigns and results for over 10 years, and is currently working at one of the world’s leading Social Media Monitoring companies, Brandwatch. Andy helps translate the wealth of data and social buzz in to tangible business benefits for some of the world’s largest brands and agencies.


Angi Mariani, Co-director,  Latest Homes
Angi Mariani
Angi Mariani is MD of Latest TV, who was recently awarded the local TV licence for the Brighton and Hove area. The channel has a 12 year licence to broadcast on Freeview channel 8 with the potential to eventually reach up to 500,000 homes. Angi is committed to brining accessible digital TV to everyone in the area and believes that content and keeping audiences entertained is king.


Phil Jones, MD, Wired Sussex
Phil Jones is the MD of Wired Sussex and was previously a TV executive with MTV, the Big Breakfast and others. He operated in a strategic role for Newscorp’s Star TV and for Viacom and managed a number of international digital TV channels include Atomic, Extreme, MTV and others.


Tickets are just £20.00 + VAT.

Wired Sussex Members companies (including all their employees!) get a 50% discount. Simply log in with your company details below to retrieve your unique discount code.

Further information and tickets are available on the Wired Sussex website here, but contact Laura if you’ve any queries.