The BIG ConnectedTV Brighton Conference
A Practical Guide to Making Money and Reaching New Audiences within ConnectedTV
A one day conference on Wednesday 4th September at Komedia, Gardner Street in the heart of Brighton’s North Laine.
Wired Sussex brings you The Big ConnectedTV Brighton Conference.
What It Is About?
ConnectedTV is all about the merging of traditional TV formats with other multi-media platforms, such as the internet, mobile and games.
At this one day conference we are bringing together some of the industry’s most creative forward thinkers and leaders in this field.
Our speakers will inspire and educate with case studies and discussions on some of the most innovative projects to have recently hit the ConnectedTV scene, giving attendees practical skills and tangible knowledge to apply to everyday business as well as future ideas.
Who Should Attend?
Whether you’re a TV producer; an app, games or web developer; a coder; an animator; a content creator; marketer; strategic planner or project manager this event is for you.
- If you make games, find out how to design games for a multi-platform audience
- If you are an app developer discover the possibilities for developing new markets via TV
- If you are a TV producer/work in TV then understand how integrating digital can widen your audience
- If you are a web developer then see what’s already been achieved by fusing digital and TV
- If you are a content creator then understand the ‘second screen’ dialogue that takes place as a result of TV
- If you work in marketing, come and learn audience insights from case studies of recent successful multi-platform projects
10.00am – Welcome to the New Wild West? – Phil Jones, Wired Sussex
10.15am – Session: Creating Connected Stories – Matt Locke, Storythings
How to tell compelling stories in a Multiplatform age
10.45am – Story-telling on different platforms – Rob Barnes, The Project Factory
11.15am – Morning break
11.30 am – Session: The People Formerly Known as the Audience.
How Connected TV is changing audiences into customers, fans, users, subscribers, followers, networks, communities and participants, and what that means
- How to Listen To What Your Audience Has To Say – Holly Goodier, BBC
- Local Audiences Are Local Communities – Angi Mariani, MD, Latest TV
- Mobilising Audiences for Good – Antony Mayfield, Brilliant Noise & Andy Keetch, Brandwatch
1.00pm – Break for lunch
2.00pm – How you can reach new audiences and make money with YouTube – Richard Waterworth, YouTube/Google
3.00pm – Designing Games for a Connected TV Audience – Andy Eades, Relentless Software
4.00pm – Afternoon break
4.15pm – Can Second Screen TV Content Make Money or is it Just Marketing? – Neil Mortensen, Thinkbox
5.00pm – Round up & closing note – Matt Locke, Storythings
5.30pm – Opportunities for Networking
6.30pm – Event ends
We’ve got a fantastic event line-up:
Neil Mortensen is research and planning director at the marketing body for commercial TV in the UK, ThinkBox. He is responsible for Thinkbox’s research and planning teams and sits on the organisation’s board. Previously Neil was director of Opera OMG UK and director of research at ITV.
Antony Mayfield, Founder, Brilliant Noise
Antony is a strategic consultant, author and commentator on the web in business, society and culture. In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group. He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow.
Andy Keetch, Client Partnership Director, Brandwatch
Andy has been working with clients to provide award winning campaigns and results for over 10 years, and is currently working at one of the world’s leading Social Media Monitoring companies, Brandwatch. Andy helps translate the wealth of data and social buzz in to tangible business benefits for some of the world’s largest brands and agencies.
Wired Sussex Members companies (including all their employees!) get a 50% discount. Simply log in with your company details below to retrieve your unique discount code.