#brightonSEO – was a free one day conference on Friday 13 September aimed at geeks, wordsmiths and all those in between seeking early adopter status on that great big infographic in the sky.
Organised by Kelvin Newman, a team of people and SiteVisibility, brightonSEO brought together a whole range of speakers from across the digital marketing world to provide detailed, hands-on and practical advice to help us navigate our way through the ever-shifting digital sands online.
BrightonSEO 2013 had so many sessions on its programme that the line-up had three venues running concurrently all day. The talks were split into sections that ranged from 7 Minute Super-Practical Talks, How Search Engines Actually Work to Pre-booked Speed Mentoring Sessions. The speakers included such names as Oliver Snoddy, Head of Planning at Twitter UK who gave impressive examples of the impact tweets can have and introduced us to the new Twitter Analytics functionality currently being rolled out. I haven’t got it, I’ve just checked #btw.
For Marketers Adriano Accardo, Agency Industry Manager at Google UK made recommendations for improving your business page ranking on Google such as by verifying the site, obtaining reviews and creating a business profile. Phil Nottingham, SEO Consultant at Distilled and fastest talker in the West shared his insights on creating a video web presence.
Avoid YouTube and Vimeo if you are looking for click-throughs to your site, advising instead to make the videos available on your own site to generate traffic. All the speakers were generous with sharing what had worked for them and many listed good websites to check out. What was evident throughout the day was how expansive the term SEO had become, with blurred lines appearing in relation to who and how SEO should be undertaken within a business. However, with all that said, there is still only one King out there, which is, also a rather apt way of ending a review, content.
By Sarah Agnew, freelance writer, blogger and author.