Bright On Travel – Personalising Your Customer Experience

Bright On Travel – Personalising Your Customer Experience - 2014

Business

Conference

Brighton based, digital agency CWT Digital is delighted to host the second ‘Bright On Travel’ event as part of this year’s Digital Festival.

Bright On Travel 2014 will focus on personalisation in the online travel industry. Companies recognise that in order to upsell and maximise online conversion, customers must be targeted with the right content. This is where personalisation is critical.

Personalisation refines a customer’s experience by appealing to their personal preferences and making their time on a website more focused and productive. At Bright On Travel, our guest speakers will be talking us through some of the principals of personalisation. By listening to our specially invited speakers you will not only gain a knowledge of how personalisation has affected their business but how you can increase your own online sales and engagement.

Speakers confirmed so far include:

Moderated by Lee Hayhurst – Head of News for Travel Weekly and Editor in Chief at Travolution
Victoria Sanders – Head of Travel for News UK
Teresa Nicolson – Managing Director at Red7
Simon Powell – CEO & Co-founder at Eysys
Matt Eames – Sales Director for Feefo
Bruce Martin – Managing Director and Founder of Ginger Juice

To have a direct and positive impact on your business, make sure you register to attend by 8th August 2014 as we will have limited space available. Tickets are currently invite only; if you would like to attend please visit our Eventbrite or email [email protected].

We look forward to seeing you on Thursday 11th September at Bright On Travel.

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