Gamifying Digital – Does competition or collaboration work best?

Gamifying Digital – Does competition or collaboration work best? - 2014

Business

Design

When most people think about why people play games they assume that we are most highly motivated by competition. Is this really the case? How can we apply gamification to digital projects?

Are you thinking about using gamification in your digital projects to increase engagement of your users or improve sign up rates?

When most people think about why people play games they assume that we are most highly motivated by competition. Is this really the case? If it is, does competition work well for online and digital situations?

We’ve got some great speakers and experts who will discuss what works theoretically and in practice. We’ll probably have some fun along the way too.

Agenda:

6.00pm – Networking and welcome drink
6.30pm – Introduction by Pete Jenkins of gamification consultancy e-Advantage Solutions Ltd. Pete is also Entrepreneur in Residence at the University of Brighton and Treasurer of GamFed (International Gamification Confederation).
6.40pm – Nick Price from Of Things Immaterial will frame the subject with a short talk about the evolution of collaboration in society
7.00pm – Dr Penny Simpson is a Principal Lecturer at the University of Brighton and is a member of CROME (Centre for Research on Management and Employment) will tell us about competition.
7.30pm – Toby Beresford is Founder of Leaderboarded and regular contributor to Sky News as a social media expert will be talking about collaboration.
8.00pm – Questions from the audience
8.30pm – Further networking and drinks

Sponsored by e-Advantage Solutions Ltd and supported by 68 Middle Street @68middlest and The Web Shot Company. With thanks to Hepworth Brewery for sponsoring the beers.

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