We Are Pop Up and Recreate Brighton & Hove invite you to join us for our next Pop Up Meet Up.

With the rise of smartphones, pop-up experiences, and a culture hungry for stories, the idea of a ‘shop’ and ‘the highstreet’ are changing, and fast. Technology- and web-based businesses have started developing a presences in the real world, and traditional brands are investing hundreds of millions on digital strategies.

In celebration and support of the Brighton Digital Festival 2013, we’re inviting a stellar series of speakers to The Fusebox. The discussion will focus on unexpected and new ways that technology and tech-integrated businesses are breaking boundaries and ushering the future of projects in space. We will aim to answer a number of questions by discussing current trends at the intersection of product, experiences and the blurring space between online and offline: How can creative digital and technology entrepreneurs make the most of a shop? How is technology facilitating new connections between consumers and the businesses they love? Does “paying with a Tweet” work? How do you log in to physical space?

Our Speakers: 

An introduction by We Are Pop Up and Wired Sussex - 

We Are Pop Up will be opening the evening with Wired Sussex, sharing innovative projects that inspire us and ways that you can get involved and take advantage of our creative business communities.

Peter Passaro – Imagine Brighton

Peter is a Brighton-based digital and data guru. Currently the Data Expert and Managing Director/Founder of NousPlan, Peter has worked at UCLA, Georgia Tech and the University of Sussex on projects ranging from neuroscience and cloning to big data manipulation, rapid prototyping and artificial intelligence.

George Bevan – George Made That

George is the Creative Director of George Made That, a young design and build company that specializes in combining technology with sustainable materials to create exciting temporary architecture. Trained as Part II Architect, George has a wealth of experience working for digital agencies in London, working as a web developer for a client list that includes Southern Comfort, Fiat and Alfa Romeo.

George will be discussing architecture as a temporary piece of larger ideas and how we can make architecture more sustainable. Along with a number of projects at festivals this year, George Made That currently has a pop-up running at the Collective space in Camden. Check it out.

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Some of the topic’s well be discussing on the night:

• How pop-up shops can facilitate online and digital brands looking to come offline
• Integrating new technologies and ‘multi-channel’ engagement into your digital and real-world presence
• Ways that gaming, app and software brands, as well as conceptual product designers are ‘meeting their market’ with pop-ups
• Ground-breaking brands that turn shops into ephemeral, creative and experiential project spaces

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Pop Up Meet Up is an ongoing meet-up series developed by We Are Pop Up to help facilitate new and meaningful connections for the brands and businesses of tomorrow. This will be the 11th in the series, which has seen over 1,200 attendees since it’s inception in September, 2012.

If you have any questions about the event or would like to know more about We Are Pop Up’s work with Recreate and Brighton & Hove City Council, drop us an email.