Social Media Insight – hosted by Fresh Egg « Brighton Digital Festival 2013

Social Media Insight – hosted by Fresh Egg

Business

Conference

Meet-up

How do you move beyond measuring likes and followers? Are you unlocking all the valuable insight your social channels have to offer?

As part of the Brighton Digital Marketing Festival, Fresh Egg is pleased to host ‘Social Media Insight’: an event addressing the different ways you can measure social media and the practical applications of the data you collect.

We have two presentations that will enable you to begin improving your social media analysis straight away.

Agenda for the day:

10:00-10:30 Brunch: networking coffee and pastries

10.30-11:10 Measuring social media engagement

Presented by Naomi Trickey, Sales Director at Brandwatch

Measuring social media engagement – more details coming soon.

11:10-11:50 Getting actionable insights from better social media measurement

Presented by Fresh Egg’s head of social media, David Somerville, and head of insight, Dara Fitzgerald.

Practical advice on how to really understand what your social media activity is doing for your business. Dara and David will demonstrate how Google Analytics, plus other tools, can help you to measure performance – and how to prove the value of social media as an important marketing channel.

12:00 Finish

Come and join us for a detailed discussion on how the effectiveness of your social media activity can be measured in your business.

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