Brighton Digital Festival 2013

BDF design assets & printing discount

By Tom Bailey July 9, 2013

When the logo and look of Brighton Digital Festival was overhauled earlier this year, one of the main objectives was to create a more open and accessible looking presence. This was in-line with our overall aims of attracting and inviting a larger and more diverse audience to check out the fantastic things which happen throughout September.

…it seems a natural extension to make some of those design assets available to event organisers, who might want to draw on them for the marketing and promotional material for their own events.

In keeping with the community-led ethos of the festival, designer Bryan Kidd opened up the process through both the research and the design process itself, which he presented at a town hall meeting in May, and on his BLOG.

Now that September is fast approaching and event planning is well underway, it seems a natural extension to make some of those design assets available to event organisers, who might want to draw on them for the marketing and promotional material for their own events.

Of course, for many organisers this won’t be relevant or appropriate for their event. No worries.

However the hope is that, for some, it may offer a useful set of materials which can be used as a starting point for their own event marketing. We also hope that it might mean more materials out there with a coherent visual identity (alongside the Festival Guide, video sting, website, posters etc), which will contribute to the overall level of awareness of the festival across the City – which is a benefit to everyone.

Please click on the pack here to have a look:

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Printing:

For Organisers planning on printing, I also wanted to share this voucher which offers a 10% discount on both print and design services for BDF organisers from 4 Print & Design.

With thanks to them.